AGRICULTURAL COMMUNICATIONS

Overview

Participants in the Agricultural Communications Career Development Event (CDE) work as a team of communication consultants to develop a written media plan, present the plan to a panel of judges, and, as individuals, apply what they have learned during practicums, a quiz and editing exercise. 
 

This team CDE challenges students to communicate effectively while advocating to consumers about agriculture and telling the FFA story. Students will use a variety of media in their plans—social media, broadcast and print advertising, press releases, fliers, brochures, blogging, displays and more. 
 

Communication, collaboration, creativity and presentation skills are important to event success. Students also learn a variety of technical skills such as journalistic and opinion writing, website design, video production, social media and more. 

NDSU - FFA Agricultural Communication CDE

NDSU Agriculture Communication is pleased to host the annual North Dakota FFA Agricultural Communication Career Development Event.
 

The North Dakota event follows most, but not all, of the national Agricultural Communication CDE guidelines. See the Agricultural Communications CDE website for event rules and preparation resources.

 

The 2021 media plan scenario is:

Your chapter's Ag Communication committee has been approached by the State FFA Association to select and promote a focus area to various media outlets about the benefits of FFA and/or agriculture. Your committee has the option to decide what is included in the promotion. This promotion might include one or more of the following: SAE Program, special project, event or issue/challenge, or other attributes associated with the specific focus area. Please remember that the plan should also focus on promoting agriculture advocacy. 

 

The specific focus areas for each year:

 

Tell a Local FFA Story

  • FFA chapter (2019)

  • FFA advisor (2021)

 

Advocate the Agriculture Industry to Consumers

  • Farmer/rancher (2018)

  • Commodity (2020)

 

For 2021, the media plan is to tell a local FFA chapter story focused on the FFA advisor.

A single PDF file of the media plan must be emailed to Elizabeth Cronin by the end of the day on Tuesday, June 1, 2021.

2021 practicums are:

Web Designer (every year)

Hardware and Software: PCs. Create in WordPress. Must have your own WordPress account before the competition. Graphics and dummy text provided. NDSU computer lab has other software available for developing additional graphics for your WordPress pages.

Required elements:

  • A main page and a page that it links to

  • Banner

  • Background color

  • External link (linking to another site)

  • Internal link (linking your two pages together)

  • Logo

  • Photo(s) and/or graphic(s) with captions

  • Email link

  • Contact information

Web pages will be evaluated on:

  • Overall attractiveness

  • Technical skills

  • Use of design principles

  • Neatness and creativity

  • Choice and placement of photos and graphics

  • Usability and navigation

 

Video Producer (every year)

Hardware and Software: PCs. Use Premiere Elements software in NDSU computer lab.

 

Required elements: 60 to 90 seconds with:

  • Title

  • At least one video clip

  • At least one still photo

  • At least one logo or other graphic

  • Background music with the audio track

 

Videos will be evaluated on:

  • Promotional value

  • Tells a story

  • Use of provided materials

  • Quality of video editing

  • Audio editing

  • Creativity

  • Within time limit

 

Journalistic Writer (news story for 2021) (News feature in 2019, news release in 2020)

 

Hardware and software: PCs. Microsoft Word.
Students will use their notes from the news conference to write a news story, similar to what they might see in AgWeek or Farm and Ranch Guide. Use of internet for sourcing external content is not allowed.

 

Required elements:

  • Details about the announcement/event

  • A quote from the news conference speaker

  • Contact information

 

News stories will be evaluated on:

  • Lead/focus

  • Accuracy of information and quotes

  • Clarity and conciseness

  • Correct style (AP)

  • Depth of coverage

  • Header/headline

  • Grammar, spelling, punctuation and word choice

  • Organization and format

  • Accomplishment of purpose

 

Opinion Writer (op-ed of 500-750 words in 2021) (letter to the editor of 300-500 words for 2019, blog post of 250-300 words in 2020)

 

Hardware and software: PCs. Microsoft Word.
Students will use what they learn at the news conference, their own knowledge of the subject and their opinions to write  an opinion/editorial commentary that might be included on the editorial page of a local newspaper.

 

Required elements:

  • An opinion to do or not do something

  • A quote from the news conference speaker to back up your opinion

  • Contact information

 

Op-eds will be evaluated on:

  • Lead/focus

  • Accuracy of information and quotes

  • Clarity and conciseness

  • Correct style (AP)

  • Takes a position that is supported with evidence

  • Header/headline

  • Grammar, spelling, punctuation and word choice

  • Organization and format

  • Accomplishment of purpose

To help North Dakota FFA members prepare for this CDE, students may:

 

For questions about the North Dakota Agricultural Communications career development event, contact Kristin Harner via email or at 701-231-7875.

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